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Assist
Service Marketplace App
Assist connects people with trusted local service providers in seconds. Cleaning, plumbing, pool care, repairs, all in one app. Taqwah designed the entire product from scratch: brand identity, mobile app, and marketing site, as one connected system.
The Project,
At a Glance
End to end product and brand design for an on demand service marketplace, from first user flow sketch to a fully designed app with 100+ screens.
Finding a Local Service
Still Feels Like a Gamble
Need a plumber by evening? A reliable cleaner before guests arrive? Most people still ask friends, scroll through random listings, or hope the first result works out.
- Local directories and ad listings rarely show real availability or honest pricing
- Phone-based booking takes multiple calls, with no confirmation and no accountability
- Service providers have no simple way to reach customers beyond word of mouth
- Trust is the hardest part, and no existing app in this market solved it well
A Marketplace That
Earns Trust in Seconds
Assist had to solve three problems at once: help users find the right provider fast, make booking feel safe, and give providers a space that actually brings them work.
Instant Service Discovery
Users had to see available services, pricing, and distance in one glance. No endless scrolling, no hidden costs, no confusion.
Booking That Feels Safe
Clear provider profiles, honest reviews, verified listings, and transparent pricing turned a stressful decision into a confident one.
A Real Home for Providers
Providers needed more than a listing. The app gave them a profile, a feed to post work, and a direct line to customers who were ready to book.
Mobile App Design for
On-Demand Service Booking
The core product. Browse categories, filter by location and date, see pricing upfront, chat with providers, book in a few taps, and track the service from request to completion. The mobile experience keeps the full journey smooth, from "I need help" to "job done".
The UX Decisions
Behind the Product
You’re letting a stranger into your home. Leading with credentials and reviews is what turns a listing into someone you’d actually book.
People don’t want five apps for five problems. One trusted place for every home service is simpler to reach for and keeps users coming back.
When something breaks, speed is the need. Matching people to a trusted pro fast is the core promise, so the whole flow is built to be quick.
Home-services apps often feel cheap and transactional. A polished, friendly brand makes Assist feel trustworthy and premium a reason to choose it.
A marketplace needs demand, supply and a credible front door at once. Designing all three as one system means the trust promise holds from ad to booking.
From First Flow
to Full Product System
We mapped the full user journey before touching visuals, then built the identity, designed every screen state, and extended the system across onboarding, marketing, and provider tools.
Map the Full User Journey
Users and providers both had their flows mapped end-to-end before a single screen was designed. Every tap had a reason.
Build the Visual Identity
A warm, confident palette and friendly iconography set the tone. The brand had to feel safe before users could trust it with a booking.
Design Every Screen State
Empty states, loading states, errors, success, chat, filters, maps, 100+ screens built with the same consistent system.
A Complete Service Marketplace, Ready to Build
100+
Brand identity, mobile app, landing page, and provider experience, delivered as one connected system.
1
Every screen, state, and surface built from the same components and tokens, so the brand feels consistent everywhere.
<60s
The booking flow was cut to the fewest steps possible, so users move from finding a service to confirming it without losing momentum.
Launch
Assist now has everything it needs to launch and scale in a market that still runs on word of mouth.
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