Only 19% of SaaS users complete onboarding. 55% are gone within 30 days. We look at your real data first, find exactly where people drop off, and redesign the flows that fix it.

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Our Clients

Trusted by 50+ SaaS Companies. From First Idea to Funded Product.

Our UI UX Services

Five Services. One Goal.  
Users Who Stick Around.

Pick the service that matches your biggest problem right now. Or start with the free audit and we'll tell you which one you need.

Web App

Web App Design

For products that confuse users before they see value.

Your web app is where users spend most of their time. If it's hard to navigate, slow to understand, or overwhelming to look at, they stop using it. We design dashboards, admin panels, onboarding flows, notification systems, tables, settings pages, and every screen in between. Every decision starts with your data, not with what looks good in a design file.

Mobile App Design

For products that need to work just as well on a phone.

Mobile users have less patience, less screen space, and less tolerance for confusion. A web app that works fine on desktop can feel completely broken on mobile. We design iOS apps, Android apps, responsive mobile web, and cross-platform products that feel right on every screen size.

User Flow Design

For products that lose users before they ever pay.

How many people sign up and actually use the product? How many are still around after 30 days? How many go from free to paying? These numbers are determined by your flows. We design the onboarding experience, the first moment users see value, the paywall, the upgrade path, and every step in between.

 Product Redesign

For products that are live but not growing the way they should.

Your product works. But something is stopping users from sticking around or paying. Maybe the navigation is unclear. Maybe the visual layer feels dated. Maybe the onboarding never got properly designed and it shows. We redesign what's broken. From a single feature to the full product.

Service

UX Research and Analytics

For products that need data before any design decision.

Designing without data is guessing. We look at how real people are using your product right now. Where they click. Where they stop. Where they give up. We review your analytics, map your conversion path, run usability tests, and study how users behave   

Fix the Leak

Only 19% of users complete onboarding. The rest leak out. We redesign your signup-to-paid flow so the value is obvious at every step. Clearer paywall. Smarter upgrade triggers. Users understand exactly why they should convert.

What You Get
Higher value proposition
Paywall actually converts
Higher value proposition
Higher value proposition
2% → 5.6%

Conversion rate increases

+180%

Average improvement

Stop the Bleed

55% of SaaS users churn within 30 days. They never reach your core value. We rebuild your onboarding so users hit the 'aha moment' in days, not weeks. Smart defaults. Progressive disclosure. Contextual guidance. Every step earns the next.

What You Get
Faster activation for new users
They actually stick around
D7 and D30 retention improve
Your growth compounds
3w → 4d

Maximizing time-to-value

28% → 62%

Activation rate increases

Simplify Without Losing Power

80% of SaaS features get little or no usage. Not because they're bad — because they're buried. We restructure your interface so new users see what matters first. Better hierarchy. Clearer navigation. Progressive disclosure. Power without the overwhelm.

What You Get
Onboarding rates rise
Basic support tickets disappear
Users find your product simple
Cognitive load reduced
45% → 81%

Higher & faster onboarding

-45%

Support tickets reduction

Reverse the Decline

Users drop off sharply in the first two months and you can't see where. We design your product for retention from day one. Smooth activation flows. Clear paths to core features. Habit-forming interactions. Users don't just try your product — they come back.

What You Get
D7 and D30 retention improve
Consistent user engagement
LTV increases significantly
You stop losing money
35% → 58%

Day 7 retention improves

18% → 42%

Day 30 retention improves

Design the Answers

23% of SaaS churn comes from users who don't understand the product. We build clarity into every interaction. Smarter onboarding. Contextual help. Obvious workflows. Design eliminates the questions.

What You Get
Team stops drowning in basic Q/A
They focus on real issues
Support costs drop
Team morale improves
+35%

Team capacity increases

-18%

COGS reduces

Make Features Discoverable

80% of SaaS features get little or no usage. You keep shipping but users never find them. We redesign your product for discoverability, visual hierarchy. Features get recommended and stop being invisible.

What You Get
Features get discovered
Adoption increases
NRR improves
Users experience more value
15% → 47%

Higher feature adoption

3x

Usage increases

Proven Outcomes

Design That Moves
What Matters.

+50%

Activation Rate Improvement

Most users sign up and never come back. Not because your product is bad. Because the first experience is confusing. When we fix how users get started, more of them reach the moment where your product clicks. That's when they stay.

19% to 61%

Onboarding Completion Rate

When onboarding is redesigned around the moment users first see real value, they actually finish it. More completions means more users who understand the product. More users who understand the product means more paying customers.

-40%

Support Ticket Volume

When a product is easy to use, people don't need help using it. Fewer "how do I do this?" messages. Less time your team spends answering the same questions. More time building what actually matters.

3x Faster

Design to Development Shipping

When designers and developers stop going back and forth, things get built faster. Clear files, detailed specs, and components your developers can follow directly. No guessing. No rework. No delays.

Industries

We Know Your Industry.
Not Just Your Product.

Every industry has different users, different trust requirements, and different reasons people drop off. We've designed SaaS products across all of them.

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AI & AI-Native SaaS

AI products face a challenge most others don't. They need to feel powerful without feeling complicated. Users need to trust the output before they act on it. We design AI products that make complex functionality feel simple without hiding what makes them useful.

AI Agents
AI Knowledge Management
AI Customer Support
AI Workflow Automation
AI Copilots
AI Document Processing
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HealthTech & MedTech

Healthcare products carry real weight. Mistakes feel costly. Trust is everything. We design health platforms that feel reliable and clear easy enough for busy clinicians and patients to use without training or support calls.

Telemedicine
Clinical Operations
Mental Health Platforms
Remote Patient Monitoring
Patient Management
Healthcare Compliance
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Fintech & Financial SaaS

Money moves fast and trust matters more than anything else. Users decide whether to hand over financial data within seconds. We design fintech products that feel secure, clear, and easy to use — even when the data behind them is complex.

Payment Processing
Personal Finance
Risk Management
Financial Dashboards
Expense Tracking
Lending & Credit Tools
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HR Tech & Workforce SaaS

HR tools are used by people who didn't choose to use them. They were assigned to. That means the design has to be so clear that even reluctant users figure it out without any training. We design HR products that people actually want to open.

Payroll & Compensation
Recruiting & ATS
Performance Management
Scheduling Platforms
Employee Management
Workforce Analytics
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EdTech & Learning Platforms

Learning tools only work if people keep coming back. Friction kills engagement. We design education and learning platforms that make it easy to start, easy to return, and hard to quit.

Online Course Platforms
Learning Management Systems
Corporate Training
Student Management
Upskilling & Certification
Assessment Tools
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Analytics & Data Platforms

Data products fail when users can't find the insight they came for. We design analytics dashboards and data platforms that show what matters — without burying it under charts nobody reads or numbers nobody understands.

Business Intelligence
Data Visualization
Product Analytics
Embedded Analytics
Reporting Platforms
Revenue Analytics
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Legal Tech SaaS

Legal professionals are high-value users with zero patience for confusing software. We design legal tech products that respect their time clear workflows, fast navigation, and interfaces that feel as precise as the work they support.

Document Automation
Legal Research Tools
Case Management
E-Discovery
Contract Management
Compliance Platforms
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B2B Productivity & Collaboration

B2B tools are used every single day. They need to be fast, predictable, and easy to navigate without thinking. We design productivity tools that get out of the way and let people do their actual work.

Project Management
Internal Tools
Workflow Automation
CRM & Sales Tools
Team Collaboration
Knowledge Management
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Real Estate & PropTech

Property platforms handle complex data listings, transactions, contracts that need to feel simple to use. We design PropTech products that make the complex feel manageable for both buyers and sellers.

Property Management
Investor Dashboards
Transaction Management
Smart Building Tools
Listing Platforms
Rental Ecosystems
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Marketplace & Community

Two-sided platforms have two completely different users with different goals and different reasons to stay. We design marketplaces for both sides at the same time — finding where each type of user gets confused or gives up.

Talent Marketplaces
Community Platforms
Service Marketplaces
B2B Procurement
Player & Sports Platforms
Creator Marketplaces
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Pricing

Simple Pricing,
No Surprises

Start free.
Pay only when you're ready to fix
what's broken or build what's next.

We take on 3 new clients per month.
1 spot remaining this month.

If after the first sprint the direction isn't right we redesign it.
No extra charge. No argument.

Free UX Audit

We review your product or website, audit your data, and tell you exactly what's broken and what to fix first. No pitch. No fluff.

Running two problems at once?
1 Specialist
2 Specialist
$2,780
$4,870

/month

No contracts. No lock-in. Cancel with 30 days notice.

$4,870/ month Two active work streams. Two dedicated experts.
$4,870/ month Two active work streams. Two dedicated experts.
What’s Included
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One dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

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Two dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

Already know what you need?  Book a Strategy Call
Already know what you need?  Book a Strategy Call
FAQ

UI UX Questions
Answered Honestly.

Do you start with design or with research?
Arrow UP

Always research first. We look at your analytics before we open any design tool. If you have Mixpanel, Clarity, PostHog, or Amplitude set up, we review it and find where users are dropping off. If you don't have analytics yet, we tell you what to set up before we start. Designing without data is guessing. We don't guess.

My product is already live. Can you redesign just one part of it?
Arrow UP

Yes. Most of our UI UX work is on live products. You don't have to redesign the whole thing. We find the one flow that's costing you the most users and fix that first. Then you decide if you want to keep going.

We built with Lovable, v0, or Bolt. Can you work with what we have?
Arrow UP

Yes, this is one of the most common situations we see in 2026. We don't rebuild from scratch. We look at what you have, find the specific parts making users drop off or the product feel untrustworthy, and fix those. Your existing product stays. The broken parts get fixed.

How long does a UI UX project take?
Arrow UP

A single onboarding flow takes 2 to 3 weeks. A full dashboard redesign takes 4 to 6 weeks. A complete product redesign takes 2 to 4 months. You always know what's coming next and when. No waiting and wondering.

What do you deliver at the end?
Arrow UP

Design files your developers can build from directly. Every screen, every state, every interaction documented. Component specs, responsive breakpoints, and direct access to your designer if your team has questions. What was designed is what gets built.

What if we don't have analytics set up?
Arrow UP

We work with what you have. Session recordings, user interviews, or support tickets all tell us a lot. If you have nothing, we review your product against proven design patterns and flag the most likely problem areas. Then we tell you exactly what to track going forward.

Do you handle both the product UI and the mobile version?
Arrow UP

Yes. We design web apps and mobile apps. If your product needs to work on both, we design both at the same time so the experience is consistent across every screen size.

How do you measure whether the design actually worked?
Arrow UP

Before every project we write down your current numbers. How many people complete onboarding. How many go from free to paid. How many cancel in the first 30 days. After we finish, we check the same numbers. If they haven't moved the way we expected, we keep going. We're done when the results prove it.

Get Started

Ready to Build or Fix Your SaaS?

Abu Saied

Chief of Staff

Facing any issues in your SaaS?

Book a Free Call with Saied
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