Most SaaS products look identical. Blue gradient, geometric sans-serif, generic icons. Buyers can't tell you apart from the five competitors they looked at last week. We build brands that make SaaS companies recognizable before anyone reads a word.

SaaS UI/UX Design Agency Fixes Activation,
Retention & Conversion

SaaS UI UX design, website design, branding, and development — for founders building new products or fixing ones that aren't growing.

Our Clients

Trusted by 50+ SaaS Companies. From First Idea to Funded Product.

Our Services

Every Layer of a Brand
People Actually Remember

Pick the service that matches your biggest problem right now. Or start with the free audit and we'll tell you which one you need.

Web App

Brand Strategy & Positioning

For brands that don't know what they stand for yet.

Before colors and logos, you need to know who you're for, why you're different, and what you say. We define the positioning and messaging the rest of the brand is built on.

Visual Identity Design

For products that look like a template.

Logo, color, typography, icons, illustration. The visual system that makes your brand recognizable in a browser tab, a pitch deck, and a social feed. All designed to work together.

Brand Guidelines & Documentation

For teams whose brand falls apart across people.

Every new designer, contractor, and marketer reinvents the brand a little. Guidelines keep it consistent. We document the rules so your brand stays itself at scale.

Design Systems

For products that need brand and UI to finally match.

The bridge between your brand and your product. Components, tokens, and standards so every screen looks like the same company. Built to scale with your team.

Fix the Leak

Only 19% of users complete onboarding. The rest leak out. We redesign your signup-to-paid flow so the value is obvious at every step. Clearer paywall. Smarter upgrade triggers. Users understand exactly why they should convert.

What You Get
Higher value proposition
Paywall actually converts
Higher value proposition
Higher value proposition
2% → 5.6%

Conversion rate increases

+180%

Average improvement

Stop the Bleed

55% of SaaS users churn within 30 days. They never reach your core value. We rebuild your onboarding so users hit the 'aha moment' in days, not weeks. Smart defaults. Progressive disclosure. Contextual guidance. Every step earns the next.

What You Get
Faster activation for new users
They actually stick around
D7 and D30 retention improve
Your growth compounds
3w → 4d

Maximizing time-to-value

28% → 62%

Activation rate increases

Simplify Without Losing Power

80% of SaaS features get little or no usage. Not because they're bad — because they're buried. We restructure your interface so new users see what matters first. Better hierarchy. Clearer navigation. Progressive disclosure. Power without the overwhelm.

What You Get
Onboarding rates rise
Basic support tickets disappear
Users find your product simple
Cognitive load reduced
45% → 81%

Higher & faster onboarding

-45%

Support tickets reduction

Reverse the Decline

Users drop off sharply in the first two months and you can't see where. We design your product for retention from day one. Smooth activation flows. Clear paths to core features. Habit-forming interactions. Users don't just try your product — they come back.

What You Get
D7 and D30 retention improve
Consistent user engagement
LTV increases significantly
You stop losing money
35% → 58%

Day 7 retention improves

18% → 42%

Day 30 retention improves

Design the Answers

23% of SaaS churn comes from users who don't understand the product. We build clarity into every interaction. Smarter onboarding. Contextual help. Obvious workflows. Design eliminates the questions.

What You Get
Team stops drowning in basic Q/A
They focus on real issues
Support costs drop
Team morale improves
+35%

Team capacity increases

-18%

COGS reduces

Make Features Discoverable

80% of SaaS features get little or no usage. You keep shipping but users never find them. We redesign your product for discoverability, visual hierarchy. Features get recommended and stop being invisible.

What You Get
Features get discovered
Adoption increases
NRR improves
Users experience more value
15% → 47%

Higher feature adoption

3x

Usage increases

Proven Outcomes

A Brand That Moves
What Matters.

+35%

Brand Recall

When your brand has a distinct mark, color, and type system, users remember it. Recognition builds trust, and trust is what makes them come back.

2x

Perceived Product Quality

Buyers judge how a product works by how it looks first. A polished brand makes the same product feel more professional and more worth paying for.

-60%

Design Time for New Assets

When color, type, and style are defined, your team stops guessing. Every new asset starts from a system, not a blank canvas.

+18%

Round Valuation Signal

Investors read a strong brand as a serious company. For fundraising founders, brand quality is judgment made visible, and judgment prices rounds.

Industries

We Know Your Industry.
Not Just Your Product.

Every industry has different users, different trust requirements, and different reasons people drop off. We've designed SaaS products across all of them.

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AI & AI-Native SaaS

AI products face a challenge most others don't. They need to feel powerful without feeling complicated. Users need to trust the output before they act on it. We design AI products that make complex functionality feel simple without hiding what makes them useful.

AI Agents
AI Knowledge Management
AI Customer Support
AI Workflow Automation
AI Copilots
AI Document Processing
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HealthTech & MedTech

Healthcare products carry real weight. Mistakes feel costly. Trust is everything. We design health platforms that feel reliable and clear easy enough for busy clinicians and patients to use without training or support calls.

Telemedicine
Clinical Operations
Mental Health Platforms
Remote Patient Monitoring
Patient Management
Healthcare Compliance
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Fintech & Financial SaaS

Money moves fast and trust matters more than anything else. Users decide whether to hand over financial data within seconds. We design fintech products that feel secure, clear, and easy to use — even when the data behind them is complex.

Payment Processing
Personal Finance
Risk Management
Financial Dashboards
Expense Tracking
Lending & Credit Tools
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HR Tech & Workforce SaaS

HR tools are used by people who didn't choose to use them. They were assigned to. That means the design has to be so clear that even reluctant users figure it out without any training. We design HR products that people actually want to open.

Payroll & Compensation
Recruiting & ATS
Performance Management
Scheduling Platforms
Employee Management
Workforce Analytics
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EdTech & Learning Platforms

Learning tools only work if people keep coming back. Friction kills engagement. We design education and learning platforms that make it easy to start, easy to return, and hard to quit.

Online Course Platforms
Learning Management Systems
Corporate Training
Student Management
Upskilling & Certification
Assessment Tools
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Analytics & Data Platforms

Data products fail when users can't find the insight they came for. We design analytics dashboards and data platforms that show what matters — without burying it under charts nobody reads or numbers nobody understands.

Business Intelligence
Data Visualization
Product Analytics
Embedded Analytics
Reporting Platforms
Revenue Analytics
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Legal Tech SaaS

Legal professionals are high-value users with zero patience for confusing software. We design legal tech products that respect their time clear workflows, fast navigation, and interfaces that feel as precise as the work they support.

Document Automation
Legal Research Tools
Case Management
E-Discovery
Contract Management
Compliance Platforms
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B2B Productivity & Collaboration

B2B tools are used every single day. They need to be fast, predictable, and easy to navigate without thinking. We design productivity tools that get out of the way and let people do their actual work.

Project Management
Internal Tools
Workflow Automation
CRM & Sales Tools
Team Collaboration
Knowledge Management
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Real Estate & PropTech

Property platforms handle complex data listings, transactions, contracts that need to feel simple to use. We design PropTech products that make the complex feel manageable for both buyers and sellers.

Property Management
Investor Dashboards
Transaction Management
Smart Building Tools
Listing Platforms
Rental Ecosystems
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Marketplace & Community

Two-sided platforms have two completely different users with different goals and different reasons to stay. We design marketplaces for both sides at the same time — finding where each type of user gets confused or gives up.

Talent Marketplaces
Community Platforms
Service Marketplaces
B2B Procurement
Player & Sports Platforms
Creator Marketplaces
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Pricing

Simple Pricing,
No Surprises

Start free.
Pay only when you're ready to fix
what's broken or build what's next.

We take on 3 new clients per month.
1 spot remaining this month.

If after the first sprint the direction isn't right we redesign it.
No extra charge. No argument.

Free UX Audit

We review your product or website, audit your data, and tell you exactly what's broken and what to fix first. No pitch. No fluff.

Running two problems at once?
1 Specialist
2 Specialist
$2,780
$4,870

/month

No contracts. No lock-in. Cancel with 30 days notice.

$4,870/ month Two active work streams. Two dedicated experts.
$4,870/ month Two active work streams. Two dedicated experts.
What’s Included
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One dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

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Two dedicated expert per month (UX/UI/Motion/Visual/Developer your choice)

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2-week/sprint

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All 5 services covered

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Direct expert access no account manager

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Unlimited revisions within each sprint

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Month-to-month cancel with 30 days notice

Already know what you need?  Book a Strategy Call
Already know what you need?  Book a Strategy Call
FAQ

Questions,
Answered Straight

What happens after I reach out?
Arrow UP

We book a short call to understand your brand, audience, and goals, then review your brand across every touchpoint and tell you exactly what's inconsistent and what to fix first. No pitch, no fluff. If it's a fit, we start with the first 2-week sprint.

My problem might be positioning, not visuals. How do I know?
Arrow UP

If people understand what you do but still pick a competitor, it's usually positioning. If they can't tell you apart at a glance, it's usually visuals. Often it's both. The free audit tells you which one is costing you more, so you fix that first.

We built our product with AI tools like Lovable, v0, or Bolt. Can you add a real brand on top?
Arrow UP

Yes. Your product stays as it is. We build the brand layer around it: logo, color, type, and the rules your team can follow, then apply it to the screens that matter most so the product finally looks like one company.

Can you build a brand from scratch if I just have an idea?
Arrow UP

Yes. We start with strategy: who it's for, what makes it different, and what you say. Then we design the visual identity and document it, so you launch with a brand that's ready for your website, your pitch deck, and your product.

How long before I see something?
Arrow UP

Work starts with the first 2-week sprint. If the direction isn't right after that sprint, we redesign it. No extra charge. No argument.

How much does it cost?
Arrow UP

The UX audit is free. After that, one dedicated specialist is $2,780 per month, and two specialists running two work streams is $4,870 per month. No contracts. No lock-in.

What if I want to stop?
Arrow UP

Cancel with 30 days notice. Work is month-to-month, so there's no lock-in.

Get Started

Ready to Build or Fix Your SaaS?

Abu Saied

Chief of Staff

Facing any issues in your SaaS?

Book a Free Call with Saied
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