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LFG
The Gateway for Modern Payment
LFG lets merchants accept stablecoin payments in 90+ countries with one integration. Taqwah designed the brand and marketing site that makes crypto commerce feel as trustworthy as any fintech.
The Project,
At a Glance
Brand identity and responsive marketing website for a non-custodial stablecoin payment gateway, plus product UI showcasing LFGPay checkout, wallet, QR scan-to-pay, and merchant dashboard.
Crypto Payments Still Feel
Risky to Everyone
Merchants want global reach without currency friction. Customers want to pay in stablecoin without downloading five wallets. But every crypto gateway looks and talks like it is for traders, not for commerce.
- Most crypto payment tools feel like trading platforms, not checkout experiences merchants can trust
- Compliance and custody questions scare off exactly the merchants who would benefit most from stablecoin rails
- Shopify and WooCommerce plug-ins add complexity instead of removing it
- Users want crypto that works like Stripe, not crypto that feels like crypto
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Brand Identity Design
for LFG
Brand Identity Design for LFG A stacked, paper-plane layer glyph beside the LFG wordmark, with an italic cut on the F for emphasis on flow. Blue-to-cyan gradient as the brand signature. Candy pink and lilac gradients lift section backgrounds. The brand reads fintech, not crypto, at every scroll.
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Fintech Clarity,
Not Crypto Noise
Most crypto brands lean into dark mode and heavy chart aesthetics. LFG goes the other way. White backgrounds, bright gradients, floating product cards, and clean grotesque type. The visual language signals compliance and commerce before it signals blockchain.
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Three Audiences,
One Payment Infrastructure
LFG serves individuals, small businesses, and platform teams in the same scroll. We solved for a story that explains the non custodial model, the one-integration promise, and the global reach without turning into a crypto whitepaper.
Trust Through Non-Custody
Funds stay in the user's control at every step. We put that promise in the hero, in the FAQ, and in the footer disclaimer. Trust had to be visible, not implied.
Pricing That Reads Like a Grown-Up Fintech
Starter, Growth, and Pro tiers with flat per-transaction fees and a clean feature matrix. The pricing page sells LFG the same way Stripe sells itself: no surprises, just fair numbers.
Product UI as Proof of Concept
QR scan-to-pay, wallet balance, crypto card, and LFGPay checkout mockups anchor the hero. Visitors see what the product does before they read what it is.
Marketing Site Built to Convert,
Not Confuse
Full desktop and responsive mobile layouts across Home, Business, Personal, About, Contact, Blog, and Pricing. Floating product cards, gradient section backgrounds, and a clean grotesque type system.
The UX Decisions
Behind the Brand
Dark crypto UIs feel risky and insider-only. A clean, optimistic palette reframes stablecoin payments as friendly fintech approachable to a merchant who’s never touched crypto.
payments” instead of the blockchain tech? Merchants care about getting paid, not the chain underneath. Leading with the outcome global payments, one integration sells the benefit and leaves the complexity where it belongs.
Self-custody is both the trust story and the regulatory position. Making it explicit answers the first fear anyone has about a payment product is my money safe here?
Crypto is infamous for hidden fees. “No surprises, just fair flat pricing” directly counters that reputation and lets merchants choose a plan with confidence.
A freelancer and a marketplace have very different needs. Naming each audience lets every visitor see themselves instantly, without wading through features meant for someone else.
The name is the mark: stacked layers for Layer, a sense of motion for Flow. One simple symbol says money moving across layers without a word of explanation.
From Compliance Story to
Live Gateway
Brand first, then the hero, then the pricing story, then every supporting section. Delivered as a live, responsive gateway brand now shipping to merchants.
Build the Fintech-First Brand
Gradient logomark, bold grotesque type, white-first palette. The system had to read commerce, not crypto, from the first glance.
Design the Hero
Floating product cards, QR scan, wallet balance, crypto card. The hero carried the full product story without a demo video.
Write the Pricing Page
Starter, Growth, Pro tiers with clear transaction fees and a flat feature matrix. The pricing page had to earn trust by refusing to hide anything.
Desktop Depth,
Mobile Clarity
Full 1920 desktop pages with floating product cards and gradient depth. Mobile layouts stripped to the essentials with hamburger nav and stacked content. Same brand, same trust, two experiences shaped for how each visitor arrives.
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A Payment Gateway BrandLive and Trusted
90+ Countries
Merchants accept stablecoin payments across 90+ countries with a single integration. No local acquirers, no FX headaches, no new setup per market, so a business can sell globally from day one instead of onboarding a new processor for every border.
Instant Settlement
Card rails hold a merchant's money for days and take a cut on the way. Stablecoin settlement lands in minutes with a fraction of the fees, so merchants keep more of every sale and stop financing their own cash flow.
3 Audiences
Individuals, small businesses, and platform teams each get a clear path in the same scroll. One brand speaks to a solo seller and an engineering team without talking down to either, so the right user finds the right door fast.
Live
Brand, marketing site, and product UI are live and serving real merchants today, told plainly with no five wallet downloads and no trader jargon. In crypto, looking legitimate is half the sale, and LFG reads trustworthy from the first screen.
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