Propulso

AI Voice-to-Text

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Overview

Our Top-Tier

Creative Works

Case studies show the full story. Client works show the output. Both are real projects with real stakes.

Product
AI Voice-to-Text SaaS
Role
Product Design (0 to 1)
Duration
6 weeks
Screens
20+
Where It Started

Voice Notes Were

Fast to Record, Slow to Use

Paragraph intro: People love speaking their ideas. Using those recordings is a different story.

  • Voice notes pile up in folders and never get opened again
  • Transcribing audio by hand kills the speed advantage of recording
  • Raw transcripts need heavy editing before anyone can use them
  • Most speech-to-text tools output messy walls of text, not structured content
The Brand

Brand Identity Design

for Propulso

Most speech-to-text tools look like utilities. Propulso needed to feel alive. The glowing orb, deep navy palette, and confident typography give it warmth without losing its technical edge.

What We Solved For

AI Transcription,

Instant, Trustworthy, Useful

Recording had to feel effortless. The AI summary had to earn trust. And the path from "I recorded something" to " have a proposal ready" had to feel natural, not like extra work.

Effortless Capture

Recording had to start in one tap and stay out of the way.

Trusted Output

The AI summary had to read clean on the first try, or users would leave.

Real Business Value

A voice note had to become a proposal, summary, or document easily.

The Process

Flow First, Then Identity,

Then Onboarding

Recording had to feel effortless. The AI summary had to earn trust. And the path from "I recorded something" to " have a proposal ready" had to feel natural, not like extra work.

The App

Mobile App Design for

Voice Capture Anywhere

Ideas don't wait for a desktop. The mobile experience keeps the same one-tap recording, live orb feedback, and instant AI notes, designed for capturing thoughts on the go.

The Web App

Voice-to-Text Web

App UI Design

The core product. Every screen cuts a step between speaking and shipping. One click turns voice notes into business documents via "Generate a Proposal.

Design Decisions

The UX Decisions

Behind the Product

Why a glowing orb, not a waveform?
Arrow UP

Waveforms feel technical and cold. The orb feels alive, giving quiet feedback that the AI is listening.

Why six onboarding screens, not three?
Arrow UP

You book a free audit or a strategy call. We look at your product or idea within 48 hours and tell you exactly what's broken and what to fix first. If it makes sense to work together, we agree on what gets designed, what the result should be, and when you'll see it. No payment before you've seen our thinking.

Why keep "Generate a Proposal
Arrow UP

If people are already visiting your website or signing up but not doing what you want them to do next, that's almost always a design problem, not a traffic problem. More visitors won't fix a confusing product. Start with the free audit. We'll tell you exactly what's causing it and whether design is actually the answer.

How We Built It

From Flow to

Full System

Typing felt slow. Recording felt easier, but recordings piled up unused. Nobody wanted to record, then transcribe, then edit, just to get one clean paragraph.

Map the Core Flow

Every recording state designed first: record, pause, cancel, review. The voice-to-text experience had to work before it looked good.

Build the Identity

A dark interface with a glowing blue orb became Propulso's signature. The orb reacts as you speak, so transcription feels alive.

Design the Onboarding

Six focused screens introduce the product's value fast. One idea per screen, no crowding.

The Landing Page

Landing Page That Sells

Before Recording

One job: make switching to AI voice-to-text feel obvious. Clear messaging, contextual visuals, and a structure built to convert visitors into signups.

What Shipped

AI Voice-to-Text Product Ready to Build

+50%

Activation Rate Improvement

Most users sign up and never come back. Not because your product is bad because the first experience is confusing. When we fix how users get started, more of them reach the moment where your product actually clicks. That's when they stay.

2.3%→5.1%

Website Visit-to-Trial Conversion

More visitors signing up without spending more on ads. When your website clearly explains what your product does and makes it easy to get started, the same traffic converts at more than double the rate.

3x Faster

Design to Development Shipping

Every screen delivered with specs, component documentation, and responsive breakpoints. Your developers build exactly what was designed. No back and forth. No guessing.

-40%

Support Ticket Volume

When tables are sortable, settings are findable, and notifications are clear, users stop asking your team for help. Every screen that explains itself is a support ticket that never gets written.

Get Started

Ready to Build or Fix Your SaaS?

Abu Saied

Chief of Staff

Facing any issues in your SaaS?

Book a Free Call with Saied
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