Branding

Wellnex

Wellnex

Project Overview

Project Overview

This project was designed for a modern wellness and lifestyle brand that merges fitness, motivation, and style. The goal was to create a bold identity system that inspires confidence and movement — representing energy, strength, and a forward-thinking mindset through a seamless visual experience.

Final Outcome

Branding

Wellnex

(CLIENT)

Daniel Reyes

(INDUSTRY)

Health

Wellnex

Project Overview

This project was designed for a modern wellness and lifestyle brand that merges fitness, motivation, and style. The goal was to create a bold identity system that inspires confidence and movement — representing energy, strength, and a forward-thinking mindset through a seamless visual experience.

Branding

Technology we have Used

01
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We used React.js for a fast and dynamic frontend experience and Node.js for building a powerful, scalable backend to ensure smooth performance across the entire website.

02
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Both tools were used to create a consistent brand identity and visual assets. From logo design to imagery, everything was crafted to reflect professionalism and trust.

03
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Figma was our core design tool for crafting user flows, wireframes, and prototypes. It ensured real-time collaboration and a seamless design-to-development handoff.

Client Challenge

The client wanted a brand identity that could capture the essence of empowerment and well-being while maintaining a premium aesthetic. Their existing materials lacked cohesion and impact. Our challenge was to design a visual system that embodies discipline, strength, and inspiration while appealing to a modern audience.

Service we have provide

  • Branding: We developed a powerful identity system combining bold typography, strong geometry, and a striking red-and-black palette — symbolizing motivation, energy, and progress.
  • Website Design: The website was designed to communicate Wellnex’s story through clean layouts, impactful imagery, and clear messaging focused on self-improvement.
  • Visual Identity & Collaterals: We extended the design across merchandise, packaging, and outdoor applications — ensuring consistency and recognizability across every touchpoint.
  • 3D & Motion Assets: We created dynamic visuals to express the brand’s energy, further strengthening its presence in both digital and physical environments.

Wellnex

The Process Begin Here

Our process began with deep research into wellness culture, fitness motivation, and lifestyle trends. We focused on how the brand could inspire movement while maintaining a sense of sophistication. The outcome was a design system that balances strength and elegance — a visual language that motivates and empowers.

Design & Development

We explored geometric grids and modular forms to define the “W” monogram, ensuring clarity and adaptability across scales. The color palette — dominated by red and black — was chosen to evoke drive, intensity, and confidence.

Testing & Iteration

We refined logo proportions, visual balance, and digital consistency across all brand materials. Through multiple design explorations, we ensured that Wellnex could communicate seamlessly across print, web, and merchandise.

Branding
Branding

Project Result

We elevated Wellnex into a distinctive and inspiring wellness brand that radiates confidence and purpose. The new identity feels energetic, empowering, and timeless — positioning Wellnex as a modern leader in the wellness and active lifestyle space.

72%

Increase in user engagement and time on site

68%

Improvement in conversion through better navigation

+40%

Improvement in page load speed, smoother interactions, overall browsing performance.

Wellnex

Client feedback

“Taqwah perfectly captured the essence of what we envisioned — a bold and empowering brand that inspires confidence. The team brought passion and precision to every detail, from logo design to digital presence. Wellnex now truly reflects our mission to motivate and uplift.”

Daniel Reyes
Wellnex | Creative Director