Product Design

Pedrix

Pedrix

Project Overview

Project Overview

This project was created for an eco-smart mobility brand aiming to make cycling more connected and sustainable. The goal was to design a seamless digital ecosystem — app, website, and dashboard — that helps riders track distance, performance, and progress while staying in sync with their Pedrix smart bike.

Final Outcome

Product Design

Pedrix

(CLIENT)

Rohan Das

(INDUSTRY)

Health

Pedrix

Project Overview

This project was created for an eco-smart mobility brand aiming to make cycling more connected and sustainable. The goal was to design a seamless digital ecosystem — app, website, and dashboard — that helps riders track distance, performance, and progress while staying in sync with their Pedrix smart bike.

Branding

Technology we have Used

01
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We used React.js for a fast and dynamic frontend experience and Node.js for building a powerful, scalable backend to ensure smooth performance across the entire website.

02
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Both tools were used to create a consistent brand identity and visual assets. From logo design to imagery, everything was crafted to reflect professionalism and trust.

03
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Figma was our core design tool for crafting user flows, wireframes, and prototypes. It ensured real-time collaboration and a seamless design-to-development handoff.

Client Challenge

When we first connected with the team, they wanted a design that could capture both technology and sustainability in one experience. The existing concept lacked structure and visual clarity, making it difficult for users to understand data or feel connected to the product. We needed to build an identity that feels modern, active, and environmentally conscious.

Service we have provide

  • Branding: We developed a strong identity system inspired by movement, energy, and eco-friendly innovation — balancing modern minimalism with a sporty tone.
  • Website Design: The website was designed to highlight the bike’s technology, app features, and sustainability mission through an immersive visual journey.
  • App & Dashboard Design: We focused on a data-driven yet human experience — helping users track rides, distance, battery life, and performance effortlessly.
  • Development: A fully responsive system was built, ensuring smooth interactions, real-time sync with the bike, and an intuitive flow across all devices.
Pedrix

The Process Begin Here

Our process began with understanding user needs around cycling, fitness, and eco-lifestyle habits. We focused on how design could make data engaging — transforming complex ride analytics into clean and interactive visuals that motivate riders to explore more.

Design & Development

We designed a connected ecosystem that bridges hardware and digital touchpoints. The app provides live ride data, while the dashboard offers detailed analytics and performance insights. The frontend ensures responsive motion and clarity, backed by a reliable backend for secure real-time updates.

Testing & Iteration

Through iterative testing, we refined the ride data visualization, battery indicators, and navigation flow. Each update improved clarity, interaction speed, and engagement — ensuring users feel connected to both their bike and the brand.

Branding
Branding

Project Result

We transformed Pedrix into a connected cycling experience where technology meets sustainability. Users can now monitor rides, track progress, and interact with their smart bike effortlessly. The final product blends innovation, performance, and a sense of purpose — redefining the eco-mobility experience.

72%

Increase in user engagement and time on site

68%

Improvement in conversion through better navigation

+40%

Improvement in page load speed, smoother interactions, overall browsing performance.

Pedrix

Client feedback

“Working with Taqwah was an incredible journey. The team brought our concept of smart cycling to life with precision and creativity. From branding to app experience, every detail felt intentional and user-focused. We’re proud of how Pedrix now reflects our mission for sustainable innovation.”

Rohan Das
Pedrix | Founder & CEO