Product Design
This project was created for an eco-smart mobility brand aiming to make cycling more connected and sustainable. The goal was to design a seamless digital ecosystem — app, website, and dashboard — that helps riders track distance, performance, and progress while staying in sync with their Pedrix smart bike.
Product Design
(CLIENT)
Rohan Das
(INDUSTRY)
Health
This project was created for an eco-smart mobility brand aiming to make cycling more connected and sustainable. The goal was to design a seamless digital ecosystem — app, website, and dashboard — that helps riders track distance, performance, and progress while staying in sync with their Pedrix smart bike.
We used React.js for a fast and dynamic frontend experience and Node.js for building a powerful, scalable backend to ensure smooth performance across the entire website.
Both tools were used to create a consistent brand identity and visual assets. From logo design to imagery, everything was crafted to reflect professionalism and trust.
Figma was our core design tool for crafting user flows, wireframes, and prototypes. It ensured real-time collaboration and a seamless design-to-development handoff.
When we first connected with the team, they wanted a design that could capture both technology and sustainability in one experience. The existing concept lacked structure and visual clarity, making it difficult for users to understand data or feel connected to the product. We needed to build an identity that feels modern, active, and environmentally conscious.
Our process began with understanding user needs around cycling, fitness, and eco-lifestyle habits. We focused on how design could make data engaging — transforming complex ride analytics into clean and interactive visuals that motivate riders to explore more.
We designed a connected ecosystem that bridges hardware and digital touchpoints. The app provides live ride data, while the dashboard offers detailed analytics and performance insights. The frontend ensures responsive motion and clarity, backed by a reliable backend for secure real-time updates.
Through iterative testing, we refined the ride data visualization, battery indicators, and navigation flow. Each update improved clarity, interaction speed, and engagement — ensuring users feel connected to both their bike and the brand.
We transformed Pedrix into a connected cycling experience where technology meets sustainability. Users can now monitor rides, track progress, and interact with their smart bike effortlessly. The final product blends innovation, performance, and a sense of purpose — redefining the eco-mobility experience.
Increase in user engagement and time on site
Improvement in conversion through better navigation
Improvement in page load speed, smoother interactions, overall browsing performance.
Client feedback
“Working with Taqwah was an incredible journey. The team brought our concept of smart cycling to life with precision and creativity. From branding to app experience, every detail felt intentional and user-focused. We’re proud of how Pedrix now reflects our mission for sustainable innovation.”